What I build
I build three things: custom systems, the web and ads that fill them, and a sourced read on your market. One operator runs all of it, on the same system I run my own work on. No handoff between a strategy person, a build person, and an ads person. You talk to the person who ships it.
→ agency
01 · AI Systems Building
Off-the-shelf software covers the common cases. I build for the part it won't fit: attribution that pushes straight into your CRM, an internal tool your team actually uses, a search layer over everything the business has written down. Every project is scoped and quoted before you commit.
The proof is already in production, on my own work and on client work:
- A competitive-intelligence system that reads an entire market: it captures every competitor's live pages and buyers' own words, then returns a sourced map. It powers the intel work below.
- A custom CRM I run this whole business on. Lead pipeline, call queue, and touch history, built in Obsidian. When I need a new capability, I build it.
- A semantic search and recall layer. Postgres and pgvector, hybrid keyword-and-meaning ranking with cross-encoder reranking, live over a large corpus. Your team or customers ask what the business already knows and get an answer drawn from your records, not invented.
The stack is a detail. The system is the thing you keep.
→ agency
02 · Web + Ads
I build the whole funnel as one surface you own: a conversion-built site, the Meta ads that fill it, each with its own landing page, and tracking that shows what each dollar did. Every build is scoped and quoted up front. Your ad spend goes straight to Meta, never through me.
I've run leads end to end for a home-services business like yours: built the site, ran the ads, tracked every lead back to the dollar that bought it. No CPL guarantees, no promised numbers. The measurement is the part most of your competitors skip.
03 · Competitive Intelligence
I capture your whole competitive field as data, from two sides.
The supply side: a structured teardown of every competitor's live pages (positioning, mechanism vocabulary, proof, pricing), scored on one matrix so you can read the whole field against the same axes. The demand side: what buyers actually fear and pay for, pulled from third-party research and uncurated buyer commentary, not the testimonials competitors curate.
You get a sourced read: where you sit, what's already commodity, the territory no one has claimed, and the moves that follow. Every claim ties back to its source. Because the market is captured as structured data, "what changed since last quarter" is a single re-run. I've run this across fields as large as 226 pages over 13 firms.
→ agency/competitive intelligence
04 · The Knowledge System
This is the product. An assistant that opens already holding what you've decided, and reasons from your judgment instead of guessing at it. Your decisions, principles, and project state load before every session, so it works the way you do. It's the same system underneath everything above.
There's no checkout. The founder tier is $500/mo, by application, no setup fee, with done-with-you onboarding. The way in is a free intel run on your own market, so you watch it work before you decide. A solo, one-time setup is available by request while early access stays hands-on.
What it costs
Every engagement is scoped and quoted per project. You see the price and the deliverable before anything starts, so you decide on a fixed number, not an hourly meter. Bigger systems mean bigger scope; the model holds. The Knowledge System is the one exception: $500/mo founder tier, by application.
How to start
Tell me what you're trying to move. I'll tell you whether I can. If I can't, I'll usually know who can.
→ Contact