I build the systems a business runs on, and I map the market it competes in.
Most companies do this in two pieces: rent generic software, then hire a separate agency to drive leads. I do both, built to fit your business. The custom system underneath, the advertising that fills it. One operator, one stack. You talk to the person who ships it.
The through-line
The system, the funnel, and the market read are one machine.
The advertising works because the tracking and lead handling beneath it are built right. The campaigns aim where they do because the competitive read showed where the market is open. Most businesses split these three jobs across three vendors who never talk. I build them to work as one.
01 · AI Systems Building
What I build: custom systems for the parts of your operation off-the-shelf software won't fit. A recall layer over everything your business knows. Attribution that pushes straight into your CRM. An internal tool your team actually uses. Scoped and priced before you commit. Working output in weeks.
The proof already runs in production. My own business, and client work.
- A recall layer over everything your business knows. Point it at your records: sales calls, documents, tickets, years of files. Your team or your customers ask a question and get an answer back from the real material, not a guess. Point it at your sales transcripts and it surfaces what's closing deals and what's losing them. The answer comes from your records, and the model never rewrites the source, so you can show an auditor why. Postgres and pgvector, keyword and meaning ranked together with a reranking pass on top. On my own corpus the right record lands in the top five 88.8% of the time, the top ten 94.4%. It's the most built-out system I run and the highest-leverage one I'll point at a business like yours.
- A CRM I run this entire business on. Lead pipeline, call queue, touch history, all custom-built. When I need a new feature I build it.
- A competitive-intelligence system. It reads an entire market: every competitor's pages, plus the buyers' own words, and returns a sourced map. (The engine behind section 03.)
You're buying a system that runs, built by the person in the room. Not a slide deck.
How I build, and the systems I run →
02 · Web + Ads
The problem: you're paying for leads you can't trace, on a site never built to convert them.
What I build: the whole funnel as one surface you own. A conversion-built site, the Meta ads that fill it, the tracking that proves what each dollar did. You own the funnel, so you own the proof. Your ad spend goes straight to Meta, never through me.
I've run this end to end for a home-services business: built the site, ran the ads, tracked every lead back to the dollar that bought it. The measurement is the part most of your competitors skip.
03 · Competitive Intelligence
The problem: most positioning is one person's opinion.
What I deliver: your entire competitive field, captured as data. Every rival's page and the buyers' own fears, mapped to the openings you can take.
Point it at a market and get back a sourced read: where you sit, what everyone is already claiming, and the territory no one has taken. A few things it has surfaced:
- In a 13-firm managed-services market, not one competitor named the buyer's core pain: the vendor blame-game. Open territory, handed over as a hero line.
- In a regulated-software field of 8 firms across 192 pages, a client ranked dead last on trust, yet held the one positioning lane no rival had claimed, with a clock on how long that stays true.
- In another field, every firm had planted the same flag ("no hype, just ROI"), so it stopped marking territory at all, while the buyers' documented fear went unaddressed by everyone.
Every claim ties back to its source. Because the market is captured as structured data, "what changed since last quarter" is a single re-run, not a fresh project.
How I work
Every engagement is scoped and priced before you commit. No open-ended retainer, no surprise hours. You get working output in weeks, not a quarter of discovery.
What it costs
You see the price and the deliverable before anything starts, so you decide on a fixed number, not an hourly meter. Bigger systems mean bigger scope. The model stays the same.
Who you're working with
One operator who builds. Everything above, I built myself and run every day. The person pitching is the person shipping. The fastest path from "can you build this" to "it's live."
Start here
Tell me what you're trying to move. I'll tell you whether I can move it, and what it would take.