Put what your business knows to work.
What did we agree to, and what happens next? I build systems that draw on your calls, inbox, CRM, storefront, and market research, with sources attached and your settled decisions loaded.
One core, not forty tools
Bolt forty automations onto a business and you hold forty tools, none aware of the rest. Socketed on one core, they run as one operation: every app reading the same settled judgment, writing back to the same files. Integration is table stakes now. Change the offer once; the next outreach draft loads that decision.
The knowledge system is the core. A build can also stand alone, such as lead forms connected to your CRM.
Where a build usually starts
You don't need to arrive with a spec.
- Outbound email. A verified list of the businesses that fit your buyer, sending from domains you own, every reply landing in your CRM with its source. Replies get read as data, so the next sequence and your site copy learn from what prospects actually said. Built for you to run.
- Reporting that runs itself. The weekly spreadsheet becomes a report that assembles itself from the platforms you already use.
- Research before building. A sourced read of your market, so the first build aims at the right thing. See the teardown.
Each is one fixed piece, scoped and priced before we start. Each plugs into the core, so the next one is faster to build.
What gets built
An e-commerce operator, about ten weeks, eleven connected systems. Every piece built around a core the client owns.
“I think you did an incredible job on the website, and more importantly, you were able to get it done quickly. Your commitment to the project has been above and beyond to make sure that everything is delivered and fully functional. You’ve guaranteed your work well beyond the launch.”
“This CRM is everything I need and nothing I don’t.”
Read David’s full account
I think you did an incredible job on the website, and more importantly, you were able to get it done quickly. But you didn’t only create the website for me, you gave me the ability to make edits myself using Claude, and I have no knowledge of coding and have never coded anything before. I simply tell it what I want in words, and it develops it into my website. Your commitment to the project has been above and beyond to make sure that everything is delivered and fully functional. You’ve guaranteed your work well beyond the launch.
I never imagined I’d be able to just use AI to scrape leads off of the internet, then get your help to put them into a system that can automatically send out the emails to those leads. To my surprise, after just a few days, I’ve already received more than a dozen responses. This is advertising that’s working while I’m asleep.
It’s great because you’ve literally built a CRM and saved me a lot of money. Some CRM systems can be too intricate, loaded with lots of functions that I don’t need. This CRM is everything I need and nothing I don’t. And the CRM is working with my Claude, so I get regular updates inside my Claude shells telling me it’s time to follow up with someone.
AI can be very intimidating for someone who’s just used to using AI as a search engine. When you talk about AI agents and complex tasks and how to save money you’d otherwise be spending on a workforce, the system you helped me create, combined with the support you’ve given me in implementing it, has been irreplaceable and invaluable for me.
I thought very much that I was hiring someone who has AI capabilities and that I would become reliant on that person. But the reality is you’ve taught me how to use the system. Anytime I’ve had any doubts or questions, you’ve been available and extremely generous with the amount of time you’re willing to give to get my tasks done or questions answered.
For me, working with you has been educational. With the system’s capabilities along with Grae’s support, there’s nothing I can’t do inside my business. And the best part is it’s always evolving and getting better. I no longer feel like I’m going to get left behind in the age of AI.
David Cohen, founder of SomaGuard. Written after our fourth month working together.
Ask your own records
Search transcripts, correspondence, contracts, and working files. Answers carry their sources. When the records leave a gap, the answer shows it.
Which campaign brought in last week's clinic leads?
Most came from the cold-outreach sequence. The rest came through paid search.
CRM/leadsReports/weekly.mdOne lead has no source recorded. Check its form entry before counting it.
CRM/leadsWe test your build on your questions before shipping.
It reads only the sources agreed in scope and logs every change it makes, with versions you can restore. Information marked read-only cannot be modified by AI; those credentials carry no write path.
You own the accounts and data stores. My access is scoped and revocable; removing it leaves your systems running. Before connecting sensitive or regulated data, we scope the records, providers, and required agreements.
How knowledge interacts
Information in your knowledge base can affect each connected service. Eureka moments in email outreach easily propagate to your website's landing page if instructed. Client purchasing automatically fills CRM.
How this engagement developed
- Start with the manual work. A manual weekly spreadsheet became a working browser report on day one.
- Get access and explain the choices. We dropped a shortcut that risked the account, explained why, and connected through the platform's API.
- Build beside the live business. The storefront was built separately, then moved into the live store piece by piece.
- Connect through infrastructure you own. Reviews, the lead database, and email bridge share client-owned infrastructure. Each connection can be revoked independently.
- Measure before spending. We built missing analytics and conversion tracking before ads, removing a leftover tracking pixel during setup.
- Test small and justify additions. Outreach and search passed readiness checks. We declined upgrades where cheaper options worked or the need remained unproven.
- Hand over the controls. By week ten, the owner runs a meaningful share of his tools and extends them himself. Build for your own operation or inside a product your customers use. The audience shapes the interface, access, and testing.
The first build is one fixed piece, scoped and priced before we start. After that, one piece at a time, each proven on live work. I can run it for you or alongside you.
What should your system do?
I reply with a recommended first piece or follow-up questions. No spec needed.
- The goalwhat you're trying to grow
- The bottleneckwhere work stalls or gets retyped
- Your stackthe tools you already pay for